HOW TO SHOUT IT OUT? Advertising – Yes, you need to do it. Budget a particular amount and spend it every month (1-3% of your Gross is reasonable). When business is slow, it is more important to spend time and… Read more ›

HOW TO DO IT? Timeline – Create a timeline to open. Use it to setup deliveries, promotions, advertising, website & social media pages, events, etc.  Start to get the word out and build buzz before you open. Do not run… Read more ›

I own 3 game stores in the Milwaukee (Game Universe) area and with some help from my previous General Manager of the past 5 years: Matthew Vercant who opened up a new store this year in New York called Just… Read more ›